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Why Use Email Marketing?

Writer's picture: mark kevin dela cruzmark kevin dela cruz

Updated: Apr 5, 2023






Email marketing is a powerful digital marketing strategy that involves sending marketing messages or newsletters to a targeted list of subscribers via email. Here are some reasons why businesses use email marketing:


  • Cost-effective: Email marketing can be a cost-effective way to reach a large and targeted audience. Compared to traditional marketing channels, such as TV or print ads, email marketing is relatively inexpensive.


  • Personalization: Email marketing allows businesses to personalize their messages based on the subscriber's interests, behaviors, and preferences. By segmenting their email list and tailoring their messages, businesses can increase engagement rates and conversions.


  • Increased engagement: Email marketing has been shown to have higher engagement rates compared to other marketing channels. According to Campaign Monitor, the average open rate for email campaigns is 17.92%, compared to a 2.35% click-through rate for Google Ads.


  • Measurable results: Email marketing campaigns can be easily tracked and measured using email marketing software, which provides data on open rates, click-through rates, conversion rates, and more. This data can be used to optimize future campaigns and improve overall marketing strategies.


  • Automation: Email marketing can be automated, which saves time and resources for businesses. Automated emails, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, can be triggered based on specific actions or behaviors.


  • Increased brand awareness: Consistent email communication with subscribers can help increase brand awareness and build brand loyalty over time. By providing value to subscribers through helpful content and promotions, businesses can strengthen their relationships with their audience.


Overall, email marketing is an effective way for businesses to reach and engage with their target audience, build brand awareness, and drive conversions.



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